Media consulting firm MPA estimates that Netflix has about 5 million subscribers in India, a figure that has grown in recent years as the streaming service inked a deal with India’s largest telecom operator, Jio Platforms. (India’s IT Minister Ravi Shankar Prasad corroborated the figure at a press conference last month.) Disney’s Hotstar has amassed over 30 million paying subscribers in India. YouTube reaches more than 450 million internet users in India, TechCrunch reported in January.
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Thanks to the availability of some of the world’s cheapest mobile data and proliferation of low-cost Android smartphones, more than half a billion Indians came online in the past decade, many of them in the last five years.
Widely influential director and producer Karan Johar said at Netflix’s virtual press conference that streaming services are increasingly reaching the level of scale in India that the next “Kuch Kuch Hota Hai” - one of the biggest Indian blockbuster films, and also one directed by Johar - can release directly on Netflix. Last year, the Indian film industry began releasing some movies directly on streaming services, even as some key players are still resisting the idea. Netflix’s growing catalog in India comes as Bollywood, which churns out more movies than any other film industry, struggles to deliver big hits as theatres across the country report low footfall amid the coronavirus pandemic. Madhavan and Surveen Chawla in a still from Netflix’s upcoming show “Decoupled.” (Netflix)
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